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Borderless Talks Ep. 1: Venecia Carrasco on Nearshoring in Latin America

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In Episode 1 of Serviap Global’s Podcast “Borderless Talks”, Rich Guerra chats with Venecia Carrasco, CEO and Co-Founder of Baja Nearshore, about nearshoring in Latin America.

Listen to the full episode now:

Borderless Talks Ep. 1: Summary

[0:00] – Introduction
[1:12] – The start of Baja Nearshore
[2:42] – The idea behind Baja Nearshore and its initial struggles
[4:25] – Nearshoring vs. Offshoring
[5:23] – The Covid-19 pandemic effects on global collaboration
[7:20] – The new hybrid work models
[8:00] – Client examples from Baja Nearshore
[8:45] – Most common roles hired in LatAm
[10:05] – Nearshore predictions in LatAm
[12:04] – Remote recruitment platforms
[13:52] – Top destinations for hiring in LatAm
[14:36] – The Global Hiring Quiz
[15:40] – Legal considerations for nearshoring
[18:30] – Benefits to attract top talent
[19:30] – Customer success stories
[21:00] – The advantages of hiring in LatAm
[23:00] – In-person opportunities for remote teams
[23:26] – Cultural fit in a diverse workforce
[26:10] – Closing statements

Venecia Carrasco on nearshoring: key insights

  • One of the main factors driving the evolution of nearshoring in Latin America is getting cost-effective hiring solutions, while still working with people in similar timezones to US and Canada.
  • Trend alert: Instead of hiring candidates in many different countries, there is a tendency in US companies to create remote teams based in strategic locations, so it builds better chances for eventual in-person exchanges.
  • Common industries hiring in LatAm include software to service, cyber security, fintech, hospitality, customer support, and health care.
  • Common remote positions hired by Baja Nearshore started as sales development representatives, account executives, and account managers. With time, it also included other roles, such as graphic designers and developers.
  • Trend alert no. 2: The expectations bar for remote workers in Latin America is being raised, so there is a growing search for professionals to become increasingly specialized, and for companies to offer interesting opportunities.
  • Video platforms are a must when hiring remotely. Video introductions and interviews play a key role in fitting the right candidates with the companies.
  • Some of the key employee benefits to keep in mind when hiring in LatAm include paid time off, maternity and paternity leave policies, equipment when working remotely, and insurance.
  • Trend alert no. 3: To better attract top talent, companies should also consider learning and development opportunities and a work-from-home stipend to offer to employees.

Listen to the Borderless Talks Podcast

The premiere episode of Borderless Talks with Venecia Carrasco and Rich Guerra is out now. It is available on Spotify, Amazon Music, Acast, and YouTube.

The Borderless Talks Podcast brings people together to chat about global collaboration, international business opportunities, case studies, and innovation. A new episode of Borderless Talks will be out every month.

Check our social media and site for more information and clips.

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